The new creative, with the message “Greekend: End your week like a Greek”, is the latest installment in the Ministry of Tourism and the Greek National Tourism Organizations’ main “All you want is Greece” campaign and it looks to promote the country’s city break destinations by highlighting the beautiful side of life in Greek cities and the rich experiences that guests can enjoy during a greekend.Greece’s new city break campaign aims to establish the new “greekend” concept and to promote all major Greek cities that have connections with foreign airports and can guarantee a successful weekend getaway.
The promotional spot for Thessaloniki features the city as an ideal “city break” destination, inviting visitors to spend a wonderful urban weekend full of experiences. Filming locations for the “Greekend: Thessaloniki” spots are situated on the large waterfront of Thessaloniki, in the city’s Port, and Athonos Square.The shootings in Thessaloniki were supported by the Film Office-Central Macedonia.
Production company: Foss Productions
Agency: Ogilvy Greece
“What’s better than a weekend?”
Watch the spot: https://www.youtube.com/watch?v=ZwfkUMF6n3c
